Sports Information Services, better known as SIS, a flagship provider of multi-channel 24/7 live betting services such as horse and greyhound racing, based in Milton Keynes, UK, has entered into a partnership with Aardvark Technologies, a Lithuanian information technology firm specializing in for software innovation and development, to offer its flagship live numbers draws, like 49’s and 39’s, to African operators through online and retail channels.
The main purpose of the deal:
This latest multi-channel agreement will give operators in South Africa and other African states the chance to profit from SIS’ flagship 49’s live number draw, which also include income-enhancing, 24/7 wagering opportunities. Additionally, the deal improves the aforementioned firm’s reputation as a flagship provider in many verticals, further extending its presence in the African regulated market following former agreements with flagship African operators.
The famous 49’s draw will give African operators access to more than 200.000 wagering events each year, involving the globally popular 49’s Original Live Draw. Additionally, the aforementioned draw has enjoyed an enormous popularity for more than 25 years and involves a flagship fixed-odds live number product offering an exceptional quality, live presented draws out Manchester, located in the UK, two times per day to international retail and online operators.
Furthermore, the newest “high-margin“ 39’s and “high-frequency” Fast 15’s products include draws that occur every 3 minutes to offer the most complete offering ever in the industry. Also, information on every product mentioned may be discovered on 49s.co.uk, where players are allowed to see results, hot and cold balls and forms “updated in real-time” following every draw. The 49’s live number draw has its own social group that is very active on Instagram, Facebook and Twitter (@49sdraw) and where emcees may communicate with a dedicated fan base as much as they want per day.
Commenting on the partnership, Head of Sales for Africa at SIS, Joe Andrews, commented: “49’s is already a big hit with bettors across South Africa, with the chance to win big from small stakes proving to be a highly attractive proposition. We have placed a strong focus on enhancing our brand visibility and extending our product portfolio and reach across Africa that is rich with promise. This partnership with Aardvark will go a long way to doing just that.”
Gaining more popularity:
On the other hand, Aardvark will enjoy the popularity that comes from combining its portfolio with premium content from a globally recognized provider such as SIS, meaning that in the future we can expect the company to become more well-known across Africa.
Simas Denisovas, at Aardvark, added according to the official press release: “We are always striving to improve our platform and to provide our customers with the widest variety of premium content across multiple verticals. Partnering with SIS and integrating its leading 49’s live numbers portfolio will ensure we continue to enjoy a commanding position across Africa, providing our operator clients with a regular stream of engaging, premium betting experiences.”
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