Prominent online casino and sportsbetting operator LeoVegas AB has announced the signing of a deal to become an official betting partner across Europe and the Americas for top-flight Italian soccer side Inter Milan.
The Stockholm-headquartered firm used an official Tuesday press release published by European Gaming Media and Events to pronounce that the new arrangement runs for the entirety of the Serie A football side’s current season and will see its own corporate brand benefit from ‘increased visibility’ via a range of initiatives including promotion by means of side-line advertising boards. The operator noted that the pact could moreover allow it to begin marketing its range of iGaming entertainment to the northern Italian team’s global fellowship of approximately 48 million social media followers.
Rising regard:
Gustaf Hagman (pictured) serves as the Chief Executive Officer for LeoVegas AB and he used the press release to explain that the Inter Milan understanding will permit his Nasdaq-listed firm to increase its brand presence across several continents including North America and Europe. The experienced figure declared that the fresh partnership is to also ‘strengthen the group’s offering and visibility in sportsbetting’ and allow even more punters to access ‘exclusive digital content and opportunities’ such as co-branded competitions.
Football focus:
Established in 2011, LeoVegas AB is responsible for a raft of 
online casino and sportsbetting domains including GoGoCasino.com, RoyalPanda.com, LeoVegas.com, PinkCasino.co.uk and LiveCasino.com and it agreed a similar alliance earlier this month for Europe and Canada with prominent English soccer side Manchester City. The iGaming giant holds licenses in eight jurisdictions including Malta, Spain and the United Kingdom and detailed that this earlier arrangement has additionally seen its logo emblazoned upon the reigning Premier League Champion’s first-team training kit.
Prominent partner:
For its part and Inter Milan, which is colloquially known locally as the ‘Nerazzurri,’ is one of the planet’s most famous football clubs having banked 19 domestic titles in addition to eight Coppa Italia triumphs, a trio of UEFA Champions League trophies and one FIFA World Club Cup success. The Milan side established in 1908 by a group of Italian and Swiss soccer enthusiasts plays its home games inside the 80,000-seat Stadio Giuseppe Meazza with such action being regularly broadcast to sports fans in more than 200 countries.
Read a statement from Hagman…
“We are thrilled to announce this partnership with Inter Milan and it is an important step in our strategy to accelerate global brand visibility in sportsbetting. I look forward to offering LeoVegas AB customers worldwide ‘Nerazzurri’ insights and we are proud to be partnering with such an iconic club.”
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